CASH LEADERSHIP FORUM

An advisory group representing the largest financial institutions in the United States who have a shared interest in cash and its sustainability.

About the Cash Leadership Forum

The Cash Leadership Forum (CLF) represents a collection of leading industry experts with the shared goal of driving innovation to enhance the cash landscape for financial institutions and their customers.

Established in partnership with CMS Analytics, the group leads pioneering industry research, addresses big picture industry challenges and provides guidance on strategic priorities shaping the future of the cash industry.

Lee Williamson

Managing Director of CMS Analytics

Mission statement

“The aim behind the Cash Leadership Forum (CLF) is to enact meaningful change in the industry and sustain its future through fostering innovation encouraging collaboration. By pooling our expertise and working together, we can drive real change that benefits not just financial institutions, but the customers and communities who rely on cash every day.

The CLF operates at the forefront of the industry, conducting pioneering research and delivering actionable insights to shape the future of cash. By identifying emerging trends and providing strategic guidance, the CLF helps financial institutions adapt to change and provide cash services in a more productive manner.

Our mission with the CLF extends beyond problem-solving; it is about setting a clear vision for the future. Through collaboration and forward-thinking leadership, we aim to help progress cash operations, enhance customer satisfaction, and ensure sustainability in the wider ecosystem.”

Mission statement

“The Cash Leadership Forum (CLF) is a network of industry leaders committed to modernizing and improving the productivity of cash. Through innovation, data-driven insight, and strategic collaboration, members develop practical solutions that enhance the efficiency and value of cash operations. 

The CLF drives collective leadership to address shared challenges, embrace emerging technologies, and adapt to a changing financial landscape.”

Another heading

The Cash Innovation Advisory Group (CIAG) represents a collection of leading industry experts with the shared goal of driving innovation to enhance the cash landscape for financial institutions and their customers.

Established in partnership with CMS Analytics, the group leads pioneering industry research, addresses big picture industry challenges and provides guidance on strategic priorities shaping the future of the cash industry.’

The Cash Innovation Advisory Group (CIAG) represents a collection of leading industry experts with the shared goal of driving innovation to enhance the cash landscape for financial institutions and their customers.

Established in partnership with CMS Analytics, the group leads pioneering industry research, addresses big picture industry challenges and provides guidance on strategic priorities shaping the future of the cash industry.’

Introducing the Steering Committee

The Steering Committee consists of industry leaders from the largest financial institutions globally.

Bill Friend Portrait

Bill Friend

Huntington Bank
Senior Service Delivery Manager
Chad Bruhn

Chad Bruhn

Capital One
Head, ATM & Cash
Deirdre Spehar

Deirdre Spehar

Bank of America
Cash and Transportation Services

Robert Norman

FIFTH THIRD
SVP, Head of Cash Logistics Strategy
Frank DiGangi

Frank DiGangi

Wells Fargo
Business Execution Senior Manager
Matt Snow

Matt Snow

Regions Bank
Head of ATM & Cash Operations
Rob Farmer

Robert Farmer

TD Bank
Head of NA ATM & Cash Operations

Cash Leadership Forum Administrators

Lee Williamson

CMS ANALTICS
President, CLF
Harriet Coverley

Harriet Coverley

CMS ANALyTICS
SVP, Management
& Coordination, CLF

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